Best Ways to Increase Traffic to Your Website: Using Web Design & PPC

“Increasing traffic” is an expression you’ve surely heard many times if you’ve done even slight research on online marketing and how to optimize websites. If you’re new to that world in Montreal, the number of options can be intimidating and it might seem like only corporate giants with endless budgets can achieve results.  But this isn’t the case.  Increasing traffic to your website may take time and effort, but with the right professional services, it can be accomplished.  Hiring a top Montreal web design agency and Montreal PPC management company is a good start.  By leveraging superior web design, PPC, and other SEO strategies, they’ll exploit the best ways to increase traffic to your website.

Importance of Web Design

It’s crucial to understand the full impact, and why dealing with the right web design agency is so important. It isn’t simply a way to dazzle the eyes, and shouldn’t be too muted for even the most conservative companies.  From the colours and special effects, to the overall tone and being easy to navigate, your website’s design plays a major role in how your brand is perceived by the public online. 

Web design trends for 2018, while definitely important from a visual perspective, involves much more than just a colourful wall to post on, or a fancy URL to get people curious.  It impacts SEO and volume of traffic (as well as branding and conversion rates) so greatly, it influences your entire internet presence in ways you never knew.  Without a quality design, your web visitors won’t take the time to stop and play a video, or read the content you’ve spent time and money on.

These are just a few examples of how custom web design impacts greatly on SEO, but there are dozens of other factors to consider. From the amount of Flash you use to the structure of your HTML, every design feature has the potential to affect your search rankings.

Choosing SEO or PPC?

Search Engine Optimization is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”   In laymen’s terms: SEO is the process that can help you “appear on Google searches” by using a combination of tools and strategies.

Some industry professionals favour SEO strategy over pay-per-click techniques for the long-term benefits, and because it’s regarded as “free.”  However, pure SEO alone takes time.  From expert web design, producing effective web content, optimizing pages, to link building and so on, it takes a while to see results on Google searches. This makes it hard to evaluate your efforts in the short and medium term.

PPC on the other hand, provides almost immediate results.  Google, Yahoo, Bing, Facebook and most of the larger ad platforms, supply advertisers with instant data and insights.  It’s also a lot more straight forward to understand and utilize.  But there’s an immediate cost.

Which of these ways to increase traffic to your website to choose: SEO or PPC?  The fact is, they should go hand in hand, and to maximize your inbound marketing efforts, both should be used.  An expert PPC Management Company can help you set the budget for greatest return.

Improve SEO Results Quickly with PPC

Pay-per-click complements SEO strategy by filling gaps in the methods you use to reach the target audience.  What are the ways to increase traffic to your website?

* Grow visibility on search engine results page (SERP): Top results on most SERP results come from PPC ads. To ensure web users always find you first, don’t neglect PPC.  Its greatest use can be for running ads with target keywords that you’re not yet ranking for, organically. They’re an easy way to increase your visibility on SERPs while SEO techniques bear fruit.  In fact, almost 65% of people click on ads when searching for a product or a service.  Scoring high on both paid and organic search results create the perception of a dominant presence in your market.

* Use PPC to  increase traffic and links for SEO: SEO results rely a lot on content.  That’s what drives user traffic, links, and domain authority. For these to be effective as ways to increase traffic to your website, however, you need users to read your content, share it, and link to it.

PPC is the fastest method to display your content to all the people who would not see it otherwise. It’s also cost effective, because you can bid on different keywords than conversion-based campaigns.

The nicest thing about paid promotion is getting to choose who sees your content.  Google allows for targeting audiences according to browsing history. Social networks let you target specific occupations or interests.

* Using PPC as a Litmus Test for SEO: As we said above, the hardest part about SEO is the wait.  That great new content published, all the optimizations made, and backlinks built just don’t show impact right away.  Using a PPC Management Company, conversely: you bid on a new keyword, go live… and receive data within minutes.

For example, Google AdWords will show you:

• What keywords are bringing more clicks?
• What pages have better quality score?
• Your bounce rates, exit rates, and average time on page?

* PPC Retargeting to Lure Back Past Visitors: One thing PPC can do that SEO cannot is “Retargeting” (aiming at users who interacted with your brand before).  Earning organic web traffic is long and difficult. It might’ve taken you years to earn that top spot for your target keyword.  Once you’re there, you want your efforts to pay off.  The bad news is, only 2% of first time visitors will convert.

That’s where PPC retargeting comes in, and where a PPC Management Company can help.  Some visitors just aren’t ready to buy the first or fifth time they visit your site. But you want to be on their minds when the time comes.  Retargeted ads help remind potential new clients at that moment.

* Refine SEO strategy with PPC target audience details: A large part of PPC happens on social media. And it provides opportunities for highly targeted advertising.  Sites like Facebook, LinkedIn, and YouTube allow you to target not just by age, location – down to the cities – but by interests, browsing history, and more.  For example, the Facebook Audience Insights tool gives you access to valuable demographic and behavioral data about your audience based on information they give Facebook.  One more reason Social Media Management is so important.

To access this tool, simply head to your Facebook Ads manager and click on ‘Audience Insights’ in the left-hand menu.  Put in the country you’re marketing to, and then you can segment your audience by age, gender, interests, behavior, education, work, and more.

The Takeaway

Though there are many other angles and approaches to this game, you can plainly see how using web design and PPC as ways to increase traffic to your website can bear fruit.  SEO services alone are great, but they can’t survive alone, especially in the short term.  Use an optimal mix of all of the above, and more, in an evolving strategy which delivers web traffic wins to you company’s site.

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Want to increase traffic to your website? You need a top Montreal PPC Management Company and Montreal Web Design Agency.

Call 514-360-2187 or e-mail info@marketingwebsites.ca today for a free consultation!